Shelby County’s District Attorney’s office had been held by Republicans for years. Steve Mulroy was challenging an incumbent in a midterm cycle that was broadly unfavorable for Democrats nationally.
GMBS Consulting served as Data Director for the Mulroy campaign, responsible for:
Steve Mulroy won, flipping the Shelby County DA’s office from Republican to Democrat in November 2022.
Winning a competitive race against an incumbent requires knowing exactly where your votes are, where your volunteers should be, and how to allocate finite resources across a large county. That is a data and mapping problem. We solved it.